What changes when an org runs the field program.
A candidate runs one race. A PAC, advocacy org, or county party usually runs several at once — multiple candidates, multiple ballot measures, or a single issue across many districts. The voter-file work is the same; the coordination problem is bigger.
Motion51 treats each campaign as its own world — its own turfs, its own volunteers, its own response codes, its own data export. Your org operates a portfolio of those campaigns from one admin login. Volunteers can be scoped to a single campaign or shared across several.
The short version: if you have ever stitched together five spreadsheets to give your captains a turf list and ended the night not sure what was actually knocked, this is the part Motion51 fixes.
Three audiences, three sets of needs.
Political action committees (PACs)
Independent expenditure PACs, candidate PACs, leadership PACs, and party-affiliated PACs all show up in Florida cycles doing field work for slates of candidates. The constraint that distinguishes a PAC from a candidate committee is coordination — IE PACs in particular need to keep their voter contact program independent from the candidate's own.
What Motion51 gives a PAC: separate campaign environments per candidate or per slate, so your knock data doesn't comingle. Volunteer accounts that you control (not the candidate). Clean per-candidate data exports for FEC reporting and post-cycle analysis.
501(c)(4) advocacy organizations
Issue-advocacy organizations doing voter contact on a ballot measure, a policy fight, or a constituent education program have different concerns than partisan campaigns. The 501(c)(4) framework allows political activity but limits how much can be the primary purpose. Most (c)(4)s frame their voter contact around the issue, not the candidate.
What Motion51 gives a (c)(4): a campaign environment that doesn't assume you're working a candidate race. Custom response codes you write for your specific issue ("Supports the amendment / Opposes / Wants more info"). The data export so you have a defensible record of what your canvassers actually said and heard at the door.
County parties (DECs, RECs, and equivalents)
Florida's 67 county parties — Democratic Executive Committees, Republican Executive Committees, and the equivalents for other parties — coordinate field operations across multiple candidate races every cycle. Some county parties run a single unified ground game; others let each candidate operate independently and provide infrastructure.
What Motion51 gives a county party: one admin login that sees every active campaign in your county. The live HQ map shows every volunteer across every race in one view. Per-race data exports so each candidate gets their own clean record at the end of the cycle.
What Motion51 actually does for an organization.
- Multi-campaign admin. One login, every campaign your org runs. Switch between them in a dropdown. KPIs, turf maps, and volunteer rosters scope to whichever campaign you have selected.
- Per-campaign data isolation. Each campaign is its own world: its own voter scope (counties, districts, party filters), its own turf cuts, its own response codes, its own knock log. Data does not cross campaigns unless you intentionally export it.
- Shared volunteers. A single volunteer account can be assigned to multiple campaigns. Useful for county parties whose volunteers work several candidate races on the same day.
- Custom response codes. Each campaign defines its own. A (c)(4) doing ballot-measure outreach uses different codes than a PAC doing candidate ID. Set them once per campaign.
- Clean data exports. Every knock, every response, every conversation tagged to volunteer + campaign + timestamp. Downloadable as CSV at any time. Use it for compliance reporting, post-cycle analysis, or handoff to your data vendor.
- Full Florida voter file built in. All 67 counties' active voters are loaded. You don't import anything. When you set up a campaign you pick the geography and the relevant voters are already there.
About compliance.
Motion51 is a field-operations tool. It does not draft your FEC reports, decide what constitutes IE coordination, or tell you whether your activity is within a (c)(4)'s permitted political-activity limit. Those decisions belong to your treasurer, your lawyer, or your compliance officer — the people who already do that work for your org.
What Motion51 does is make those people's jobs easier by keeping the underlying data clean. Per-campaign isolation means you can point at a specific candidate's knock log without filtering. Timestamped records mean you can show when activity happened. CSV export means your compliance person can pull the data into whatever reporting tool you already use.
The voter file is sourced from each county's Supervisor of Elections (public record under Florida statute). Voters who request public-records exemption under FS 119.071 are flagged in the system and automatically excluded from any direct-mail or contact export.
Pricing for organizations.
The four standard tiers (Free / Starter $49 / Mid $99 / Statewide $199) work for many orgs. A small (c)(4) running issue outreach in one county fits Starter. A county party with several candidate races in three counties fits Mid. A statewide PAC working multiple races needs Statewide.
Orgs with unusual structures — very large volunteer counts, IE programs covering many candidates simultaneously, or county-party usage where each candidate needs their own admin login — we'll talk about pricing on a call. There is no monthly minimum and no annual contract on any tier.
How to get started.
Send a note to jason@motion51.com with: what your org is, what kind of voter contact you're planning (candidate ID, issue advocacy, persuasion, GOTV, or some mix), and roughly how many volunteers you expect to put in the field. We'll set up a 20-minute walkthrough on your specific situation.
If you want to look around first, the free tier lets you create an account, scope one precinct of Florida voters, and see how the app feels — on real data — before any conversation about contracts. Most orgs do that first.